A BLACK OWNED 360° COMMS AGENCY & MEDIA OUTFIT: STRATEGY, PRODUCTION, DESIGN. CONSULTING & CREATING FOR SOCIAL CHANGE.
At NKG we are research led and decoloniality focused.
This means we have developed a deeply researched decolonial praxis, our work prioritises and promotes cultural literacy, and we define that here:
Nyar K’Odero is a Luo construction, a tribal dialect of the people of Lake Victoria in Western Kenya, meaning ‘Angel of the House of our Father’’ translated here as ‘Women of the Homeland’.
The roots of Nyar K’Odero (NKG) lie in a deeply personal project. In late 2017, our co-founder and director began editing an audio interview with her father, a political activist and freedom fighter, recorded in Kenya. She shared the idea of turning it into a documentary with longtime creative partner Raphael. As the project took shape, we came together as collaborators, eventually founding NKG in 2018.
Since then, we’ve grown into a multidisciplinary creative studio working at the intersection of storytelling, research, and social change. The practices we developed during the making of Breakfast in Kisumu, our first film, still guide us today: a devotion to careful listening, a deep commitment to justice, and a belief in the power of narrative to shift public consciousness.
Right now, our work spans creative direction, research-based campaigns, and cultural production across film, digital, and community-led projects. Whether we’re curating an exhibition, co-designing an activist media strategy, or producing longform documentary, we remain focused on surfacing the nuance often lost in mainstream conversations around equity, history, and identity.
At NKG, we’re building a new blueprint for what a creative agency can be: grounded in care, driven by curiosity, and unapologetically political.
We’ve supported & worked with:
We stand at the intersection of art, activism, and academia; looking at the socio-political stories of our time and exploring them through the lens of those participants too often overlooked.
We ask questions and facilitate space so tough issues can be considered and robustly interrogated. We ourselves are not immune from this process. Leading with focused research briefs, we engage our partners and network of collaborators to challenge these positions; working together to ensure the outcome of these discussions informs our creative output.
Originally launched as a digital exhibition space, the NKG Reader has served as a platform for our commentary on current affairs and culturally significant moments. Each edition has intersected with our wider practice, offering insight into how we engage with the world and the social impact work that anchors us.
As our collective evolves, so does our publication. The Reader has become NKG Chronicles, a living record of our reflections, responses, and research. Chronicles will continue to amplify our perspectives on the cultural and political landscape while offering a deeper look into the thinking, feeling, and collaboration behind our work.
We believe meaning is not simply fixed or determined by the sender, the message is never transparent, and the audience is not a passive recipient of meaning.
And as such we are learning to see human culture as an artefact that is vulnerable and precarious, we are trying to impart that whilst creating a new blueprint for the creative strategy and media agency space.
Nyar K’Odero is the shared space created when we come together.
An untraditional idea of home we make wherever we are.
This is not a private space and it’s a place to which you can always return.
We come home; to one another.