A BLACK OWNED 360° COMMS AGENCY & MEDIA OUTFIT: STRATEGY, PRODUCTION, DESIGN. CONSULTING & CREATING FOR SOCIAL CHANGE.
At NKG we are research led and decoloniality focused.
This means we have developed a deeply researched decolonial praxis, our work prioritises and promotes cultural literacy, and we define that here:
Nyar K’Odero is a Luo construction, a tribal dialect of the people of Lake Victoria in Western Kenya, meaning ‘Angel of the House of our Father’’—translated here as ‘Women of the Homeland’.
In late 2017, our director started editing an audio interview she’d recorded with her father, a political activist and freedom fighter, in Kenya. She turned to her long time creative partner, Raphael, with the idea of turning this into a documentary film. Slowly they began to informally engage the NKG team. Through this production Nyar K’Odero Group was formed and founded in 2018.
The work we do now at NKG is informed by the practices developed during the production of Breakfast in Kisumu. Our devotion to our first film underpins our approach to artful storytelling, whereby issues of social justice are interrogated through thoughtful research. By bringing a new narrative voice to the way we talk about social equity; NKG seeks to upend the status quo by attempting to reveal crucial nuances that are all too convenient to ignore whilst creating a new blueprint for the modern comms agency.
We’ve supported & worked with:
We stand at the intersection of art, activism, and academia; looking at the socio-political stories of our time and exploring them through the lens of those participants too often overlooked.
We ask questions and facilitate space so tough issues can be considered and robustly interrogated. We ourselves are not immune from this process. Leading with focused research briefs, we engage our partners and network of collaborators to challenge these positions; working together to ensure the outcome of these discussions informs our creative output.
The NKG team is committed to living our values, that’s why we started the NKG Reader, our in-house magazine.
The NKG Reader is a digital exhibition that contains our commentary on current affairs and our response to culturally relevant events, its content always intersects with the social impact work we do.
We believe meaning is not simply fixed or determined by the sender, the message is never transparent, and the audience is not a passive recipient of meaning.
And as such we are learning to see human culture as an artefact that is vulnerable and precarious, we are trying to impart that whilst creating a new blueprint for the creative strategy and media agency space.
Nyar K’Odero is the shared space created when we come together.
An untraditional idea of home that we make wherever we are working. This is not a private space and it’s a place to which you can always return.
We come home; to one another.